Why Your Business Needs a Website in 2019 [Infographic]

Having a professional website for your business in 2019 can provide immense value to your business.

If you are still in doubt about having a website, here are 5 reasons to convince you on how establishing an online presence with a website will help your business grow and contribute towards achieving your business objectives.

To Showcase Your Products and Services

Enhance your Brand, convince Customers

Show Professionalism

Search Engine Optimisation

Customer Support

Check the infographic for more details.

If you are considering getting a professional website developed for your business, you can reach out to us on contact@helithdigital.com.

We believe in a comprehensive strategy to building websites that maximises exposure of the brand and attracts ideal customers. We have a track record of success for clients by building good looking and functional websites and achieving increased online traffic and revenue gains.

How Design Can Impact Your Business Revenue

Graph of Revenue

The reasons for having a website include to improve your online presence, generate more leads, and convert visits to sales. Having a website helps to drive traffic, create interest and earn more revenue for the business. When users are looking to buy or research, websites often give them their first impression for brands. 48% of people cited a website’s design as the number one factor in deciding the credibility of a business1.

Good design is one that fills the gap between business goals and user needs. For a design to be considered successful it must be functional, easy to use and visually aesthetic.

Visiting a website can inform the buying decision of users. This was corroborated by the findings in a study carried out by Lee and Lin which stated that website design positively influences overall customer satisfaction and perceived service quality2.

Hence, not having a good user experience may cost your business. To achieve your business goals it is essential to create a website with great user experience that will keep users coming back.

Many online retailers make little mistakes in the design of their website that can significantly affect the user experience and ultimately limit conversions and reduce revenue.

“76 percent of people say the most important characteristic of a website is ease of use.” – Hubspot

The components of design include the structure, content, interaction and presentation.

Structure

The structure refers to the way information is arranged on the website. When it is hard for users to find relevant information on your website they will get frustrated and make an exit. A lot of websites try to cram too much information, call to actions on the pages which end up being counterproductive.

Understanding of visual hierarchy, arrangement of content and aesthetics is important. You have to identify the most important content of your website and place them appropriately where they are visible.

Content

The content is the information on the page. Your aim should be to tell clients how you can add value to them through your products and services and help them achieve their goals.  Your website copy should not be focused on how much your company has achieved over the years or unnecessary information. By making use of clear copywriting, product descriptions and clear call to actions the website will provide a good user experience to visitors.

Interactions

Interactions refer to the way visitors can browse through the website and perform actions such as make a purchase, add to cart, find contact information or submit email address.

A bad user experience will discourage prospective buyers from making the decisions that you want them to.  For instance a complicated process for checkout in an ecommerce website can easily lead to users abandoning the cart and end up not purchasing your products.

For example when your user sign up process is too cumbersome users can get frustrated and abandon your website. Another thing is making it easy for returning users to access their account when they forget their passwords.

There is also the issue of trust especially in online shopping. Users can be reluctant to provide personal information on a website, that’s why utmost effort must be put in the design for the purpose of gaining users’ trust.

Here are some tips to guide you in building a website that is user friendly and sells your business better.

Define your Goals

Before you start the project of building your website there should be clearly defined goals and objectives. The goals could be to get more sign ups, create awareness, sell more products, and build email list e.t.c.

Ensure Proper communication

Work with a professional web designer who does not just build website but understand how to build for the complexity the business. There should be adequate communication between the business and designer. The designer should understand the business, problems to be solved, goals, user behaviors and other relevant information.

Each feature included in the website should have a UX reason. Should be justifiable.

Website designer should take time to understand the business, problem to be solved and objectives of the website.

User Testing

Usability tests should be carried out to determine if the website meets the needs of the users and is easy to use. People who use the services should be asked simple questions about how easy they can use the website. A/B testing is used to choose between similar content with slight variations to see which one will work better.

Content

Identify the important information that your users need. Create a simple and easy to use site structure. Your homepage should give a clear picture of what your company does; your products and/or services. If your contact information is too hard to find, a simple way is including the contact information in the navigation bar at the top of the page.

Avoid clutter on the website, include only necessary information. Including a search feature can make it easy for users to find what they want.

To earn the trust of users, include testimonials of real life clients on the website, social media integration. Use photos of your business or staff, to enable users relate with your brand. You can even share some of your cool stories in a blog.

Optimize Website for mobile and accessibility

Conclusion

A good way to building a website that will impact your revenue positively is to build with the user in mind. The users are your primary target and once you can have them hooked then they can make the decisions that are beneficial to your business.

Reference

  1. SME Website Statistics. February 27 2014. Rareform New Media.
  2. Lee, G.G. and Lin, H.F. (2005) ‘Customer perceptions of e-service quality in online shopping. Journal of Electronic Commerce, Vol. 6, No. 1, pp 75 – 91.

Why Your Business Website Needs to be Redesigned

Website Redesign

A website is the first point of contact with your company. A business website is the most important element in online marketing and is even more vital than the business social media profiles. Your website showcases the uniqueness and integrity of your brand and convinces people to patronize you. According to a Missouri University Study, it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they have viewed your company’s website.

In the same way that cars, smartphones and other things go out of date, websites can also become outdated. Does your website still serve its purpose effectively? Here are 6 reasons why you should consider redesigning your website.

  • Not Mobile Friendly

If your website is not responsive or mobile friendly, it might be time to redesign it. A responsive website is one that is easily navigable and accessible across different devices and screen sizes. A responsive design provides good user experience on all devices. Mobile usage of websites has overtaken desktop usage. According to reputable statistics portal Statista, 52% of visits to websites originate from mobile devices. Hence it is important for a website to be usable and easily navigable on mobile devices.

Google can now tell if your website is mobile friendly or not and it affects how your website is discovered when searched online. Google has even provided a tool where you can test if your website is mobile friendly.

  • SEO Ranking is Poor

If your website is not performing well in ranking compared to competitors then you should consider redesigning the website. Your company’s website can be a very good source of lead generation and revenue for your business. If the ranking is poor then you might be missing out on some revenue. It is important to carry out an SEO audit first to determine the strong and weak aspects of the current website. Things to consider when redesigning the new website is the page load speed, the keywords, custom page Urls, meta descriptions, title tags, alt tags, relevant content and links. A website’s SEO ranking can also be influenced by mobile friendly it is.

  • Website Performance is bad and Visits are not converting into Sales.

The performance of your website really matters. The average online consumer expects your pages to load in two seconds or less, after three seconds, up to 49% will abandon your site. The slower your site is, the more likely that the visitor will abandon it, and the fewer time spent on your website the less your chances of converting visitors to customers. 88% of online consumers are unlikely to return to a site after a bad experience. You can use tools such as Gtmetrix and Google Pagespeed Insights to check your website speed.

Some websites are not been maintained and have broken links or features that are not working properly. You can measure your website’s average Bounce Rate and if it is high you need to figure out what the issue is and redesign the website to make visitors stick around more and take the actions your business wants such as making purchases.

  • Website does not reflect your Brand and Service Offerings

Redesigning your website presents an opportunity to properly showcase your brand and services. Your website is the 247 sales representative for your brand, hence it should capture the essence of the business, present your services and project a good brand image.

The website content such as images, logo, copy should be consistent with your current brand style guide. A new design might be needed to communicate your values better and get the credibility of customers. You should also consider a redesign if the list of services that you provide has changed since the previous website design. If your website is not up to date it can prevent you from getting clients from online marketing because the required awareness for your services has not been created.

  • If your Website cannot be easily updated

If you desire to greater control over your website, and want to be able to perform activities such as updating and uploading content then you should consider a new design. Your website might have been built a long time ago or with outdated technology which did not provide an easy means to manage and upload content. With a website redesign, a Content Management System such as WordPress can be used to make it easy for website owners to operate and upload content without possessing coding skills or technical knowledge.

  • Website looks old and outdated

With design trends changing from time to time, it is important to design a new and improved website to attract customers. For your website to benefit the business, it has to give a good first impression. New designs can be based on feedback gotten from users on the experience and make the websites more usable. If your competitors’ websites have been redesigned recently and become more functional, they might be getting ahead of you with regards to online marketing.

Conclusion

Having a beautiful, usable and responsive website will help you drive traffic and engage customers for better results and increase your profits. You need a website that can help your business stand out among the competition and rank well in Google search results. If your website falls within any of the above category, then it is time to get an expert to update the design to a unique and user friendly one that can convert visitors into customers.