Why Your Business Needs a Website in 2019 [Infographic]

Having a professional website for your business in 2019 can provide immense value to your business.

If you are still in doubt about having a website, here are 5 reasons to convince you on how establishing an online presence with a website will help your business grow and contribute towards achieving your business objectives.

To Showcase Your Products and Services

Enhance your Brand, convince Customers

Show Professionalism

Search Engine Optimisation

Customer Support

Check the infographic for more details.

If you are considering getting a professional website developed for your business, you can reach out to us on contact@helithdigital.com.

We believe in a comprehensive strategy to building websites that maximises exposure of the brand and attracts ideal customers. We have a track record of success for clients by building good looking and functional websites and achieving increased online traffic and revenue gains.

What Is Https and 3 Reasons Why Your Business Website Needs An SSL Certificate?

What Is Https 3 ReasWhy Your Business Website Needs An SSL Certificate

What is Https?

Https means HyperText Transfer Protocol Secure, while Http is HyperText Transfer Protocol. Https is the secure version of Http. Http refers to the procedure by which information is shared between websites, servers and browsers. The S in Https refers to the security and assurance that visitors to a website have their information protected. With Https on a website, visitors can provide information, perform transactions and browse through the website without fear of getting hacked or their information getting exposed.

What is SSL?

The technology that makes the information shared on website secure is known as SSL, Secure Sockets Layer. According to Instant SSL, SSL is the standard security technology (https protocol) used in establishing an encrypted connection between a web server and browsers. Information is exchanged between the browser of the visitor to a website and the server where the website is hosted.

An Https connection can be installed by using an SSL certificate which allows for data encryption. The certificate is an electronic document used to authenticate the identity and security of the website. With an https connection all the information is encrypted and this helps to prevent hacking and phishing attacks. Https connection ensures that all data exchanged between the browser and web server remains private. Information such as emails, passwords, bank card details e.t.c. When a website has https connection, the information of visitors to the website becomes protected from being hacked by people with malicious intentions. The information can include passwords, bank card details, emails addresses and contact details.

When a website doesn’t have an SSL certificate installed it means the data that will be shared online between the browser and website is not encrypted, is susceptible to attacks and hackers can gain access and view sensitive user information easily.

In 2017 Google Chrome browser started marking websites without Https connection has insecure.

Helith Digital SSL Https

 

Why Your Business Website Needs An SSL Secure Connection?

Search Engine Optimization, SEO Ranking

Https connection became even more important when Google announced that having a secure connection is now one of the factors that affects website’s ranking on search engines. Google’s motive for necessitating the switch from Http to https was to ensure online security and make users safe on the web. Google has made it clear that websites will be rank based on how good the experience for user is including factors such as relevant and useful content, pagespeed and online security. A secure connection will help to boost your search engine rankings.

Security

SSL certificates provide security for your website information and prevent your website and the information shared on it from malicious attacks. The website information could range from very sensitive information such as credit card details to basic information such as name, phone numbers and contact addresses.

Win Customers Trust

Customers can become afraid when they access your website and see that your website is not secure and shows the red warning sign with a not-secure text. Users want to protect their bank card information and avoid losses.  A non secure connection can prevent users from taking actions that help achieve your business goals. The consequences are abandonment of cart on ecommerce websites or users refusing to provide information such as names, contact addresses, email addresses, signing up for newsletters, login or other purposes. With an SSL certificate and secure connection your business can easily win customers trust and have credibility, when users see the padlock icon in the browser they will have more trust and confidence to take actions that benefit your business.

How to Install a SSL Certificate

  • Buy or issue SSL certificate online. There are both free certificates such as Let’s Encrypt and premium certificates such as Comodo which can be bought from Hosting providers. Here is a guide on the types of SSL certificates.
  • To ensure good search engine ranking you should add an Https version of your website to Google Search Console for SEO purposes.
  • You can also force Https across all pages of your website; this means ensuring users only access your website over a secure connection.

If you do not want to get your hands dirty in technical matters, you can enlist a website developer to help you with buying, issuing and installing an SSL certificate. At Helith Digital an SSL certificate is one of the things we install before launching a new website or publishing a redesign.

Conclusion

Having a secure connection on your website poses several benefits including establishing the trust of users to browse your website, provide information and carry out transactions where applicable. It also helps with the visibility and ranking of your business website on search engines which will in turn result in new leads and clients. A secure connection will help you prevent security breaches on your website which can cause downtime or loss in income.

Whether your website is a corporate website, ecommerce store or blog, having an Https connection is a required best practice for websites. Installing a secure connection helps protects the privacy and security of your users. In addition, your business will have an upper hand on competitors who have non-https and insecure websites.

Contact us to help with installing an SSL certificate and secure connection on your website. We help businesses establish an effective online presence by building functional websites, we will be glad to work with you.

How to Create an Effective SEO Strategy

How to Create SEO Strategy

Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO involves optimising your website or web pages such that it becomes more visible on search engines when searches for a particular keyword or phrase are made.

The major search engines are Google, Bing and Yahoo. Search engines are a major source of traffic to lots of websites. Search engines such as Google use their technology to crawl millions of website every minute looking for information and indexing them. When users search for particular words or phrases it serves up relevant links, websites, and articles.

Showing up at a vantage point on Google can make a huge difference to your business and brand. If your website is not optimized for people to find you on search engine, then you are missing out on a lot of traffic and opportunities for your business. Search Engine Results Pages (SERPs) are the pages that are shown when a search query is made on the search engine. Google has an algorithm which is updated frequently and determines the ranking of web pages in search results.

In order to optimise your website to rank high and show up favorably on search engines you need to have a comprehensive strategy. A SEO strategy will help you increase the visibility of your website, make it easy for users to find you and help to achieve your business goals.

Here are tips and steps to take to create a SEO strategy that will bring desirable results.

  1. Define your goals.

The first thing to do is to understand the goals of the SEO strategy. The goals can be to get more organic traffic, more sales, increase conversions and sell more products, or increase email signups.

Also consider who your target audience is, their wants, problems and user behavior. This will enable you create content tailored to their needs which will attract them to your website.

  • Optimise your Website’s Performance

To make a website visible to search engines it has to be built for users and not machines. Search engines rankings are influence user experience on your website. Search engines want visitors to have a good experience on websites that are served up during search queries.

Create an easily navigable and searchable site. A website that is designed to ensure good user experience will make it easy for users to navigate and find information that they want.

Site architecture should be such that users can go from a general content to specific content without any hassle. The hierarchy of information should also guide users from one section to the other seamlessly. Avoid broken links, thin and duplicate content on the website. When you take the aforementioned steps, search engines crawlers will be able to find your pages and index them easily.

Your website should also be mobile friendly i.e. it should be responsive and work well across devices of different screen sizes.

To optimise the website for search engines, ensure it loads fast. This can be done by several means such as reducing image size, using lazy loading and good web hosting, activating browser caching, and minifying Javascript and CSS.

You can use tools such as Screaming Frog and SEO analyser to audit your website’s onsite SEO and identify areas of improvement. You should consider redesigning your website if it is dated, has too much clutter or difficult for users to browse through.

  • On-Page SEO

According to Moz, on page SEO refers to the practice of optimising individual web pages in order to rank higher and drive more traffic from search engines. On-page refers to both the content and source code of a page that can be optimized. For on-page SEO you make use of keywords, meta description, titles, internal and external links.

Keywords

Identify the most important keywords in your industry. Use Google Keyword Planner to research the keywords and know the search volume. Keywords could be short tails keywords (search phrases with 3 words or less) or long tail keywords (search phrases with 3 to 5 words).

Meta description and title tags

I will recommend Yoast SEO if your website is built on WordPress. Meta description enables you highlight and choose the most relevant part of a page or article that you want to be shown on Google search results.

Use alt text for your images. Alt text refers to the description of an image, you should use relevant keywords to enable your images come up on Google Image search and help your website overall SEO.

Use permalinks that are short, precise and relevant.

Create Relevant Content Consistently

Create useful content that is relevant to your niche. Search engines try to provide the most relevant results to a searcher’s query. Endeavor to provide enough information that makes users better for it after going through your website. Your content should be written for human beings not for machines or google crawler. Avoid keyword stuffing. Your content should have both quality and quantity. You can use Ubersuggest to get content ideas and topics that will interest people.

Knowing your targeted audience and carrying out research will guide you on what content to create and the relevant keywords.

Create a content calendar that you follow consistently. A content calendar consists of a list of topics and relevant that you are to create content such as blogpost, articles, infographics or video on.  Creating quality content will help to increase your domain authority and boost your website ranking.

Link Building

Include links in your content, this will make Google see your website as one with good structure and boost your domain authority. There are internal links which links one article to another and external links which are included in your website content and links to other websites with relevant content.

  • Off Page SEO

Off page SEO refers to approaches which are applied outside of your website to raise your site’s visibility, these include link-building and social media marketing.

Backlinks

Build backlinks by submitting your details such as business name, contact details, website Url address to business directories such as Yellowpages, Yelp e.t.c. Ensure that your name, address and phone number (NAP) are consistent on all entries.

Social Media Marketing

You can also open social media accounts for your business or brand. Most social media such as LinkedIn, Facebook, Twitter, Instagram will allow you add your website links in your profile. These profile links point back to your website and will help boost your visibility on the internet.

You can increase the domain authority and page authority of your website by increasing the volume of inbound links to your website. For instance, you can write articles and guest posts for other websites and publications and add links that point to your website domain. The more inbound links you have, the higher your website pages will rank on Search Engine Results Page (SERP).

Submit Website to Search Engines

Create sitemap and submit to Google. Your website should be also be added to Google webmaster tools and other search engines such as Bing and Yandex.

  • Measure your SEO results

Carry out periodic measurement and analytics of your SEO. Use tools such as Google Analytics, Semrush to monitor metrics such as website traffic, Visit, Bounce rate, Time spent on website, return visitor, which backlinks are working, volume of organic traffic e.t.c.

  • Other Tips

Carry out competitor research and analysis.

Local SEORegister with Google My Business and include relevant details such as your business location and contact details.

Conclusion

Optimising a website for search engines is a task that requires hardwork and consistency. You might not see results immediately, but if things are done right your website will rank higher in the long term and your goals for having a website can be achieved.

Why Your Business Website Needs to be Redesigned

Website Redesign

A website is the first point of contact with your company. A business website is the most important element in online marketing and is even more vital than the business social media profiles. Your website showcases the uniqueness and integrity of your brand and convinces people to patronize you. According to a Missouri University Study, it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they have viewed your company’s website.

In the same way that cars, smartphones and other things go out of date, websites can also become outdated. Does your website still serve its purpose effectively? Here are 6 reasons why you should consider redesigning your website.

  • Not Mobile Friendly

If your website is not responsive or mobile friendly, it might be time to redesign it. A responsive website is one that is easily navigable and accessible across different devices and screen sizes. A responsive design provides good user experience on all devices. Mobile usage of websites has overtaken desktop usage. According to reputable statistics portal Statista, 52% of visits to websites originate from mobile devices. Hence it is important for a website to be usable and easily navigable on mobile devices.

Google can now tell if your website is mobile friendly or not and it affects how your website is discovered when searched online. Google has even provided a tool where you can test if your website is mobile friendly.

  • SEO Ranking is Poor

If your website is not performing well in ranking compared to competitors then you should consider redesigning the website. Your company’s website can be a very good source of lead generation and revenue for your business. If the ranking is poor then you might be missing out on some revenue. It is important to carry out an SEO audit first to determine the strong and weak aspects of the current website. Things to consider when redesigning the new website is the page load speed, the keywords, custom page Urls, meta descriptions, title tags, alt tags, relevant content and links. A website’s SEO ranking can also be influenced by mobile friendly it is.

  • Website Performance is bad and Visits are not converting into Sales.

The performance of your website really matters. The average online consumer expects your pages to load in two seconds or less, after three seconds, up to 49% will abandon your site. The slower your site is, the more likely that the visitor will abandon it, and the fewer time spent on your website the less your chances of converting visitors to customers. 88% of online consumers are unlikely to return to a site after a bad experience. You can use tools such as Gtmetrix and Google Pagespeed Insights to check your website speed.

Some websites are not been maintained and have broken links or features that are not working properly. You can measure your website’s average Bounce Rate and if it is high you need to figure out what the issue is and redesign the website to make visitors stick around more and take the actions your business wants such as making purchases.

  • Website does not reflect your Brand and Service Offerings

Redesigning your website presents an opportunity to properly showcase your brand and services. Your website is the 247 sales representative for your brand, hence it should capture the essence of the business, present your services and project a good brand image.

The website content such as images, logo, copy should be consistent with your current brand style guide. A new design might be needed to communicate your values better and get the credibility of customers. You should also consider a redesign if the list of services that you provide has changed since the previous website design. If your website is not up to date it can prevent you from getting clients from online marketing because the required awareness for your services has not been created.

  • If your Website cannot be easily updated

If you desire to greater control over your website, and want to be able to perform activities such as updating and uploading content then you should consider a new design. Your website might have been built a long time ago or with outdated technology which did not provide an easy means to manage and upload content. With a website redesign, a Content Management System such as WordPress can be used to make it easy for website owners to operate and upload content without possessing coding skills or technical knowledge.

  • Website looks old and outdated

With design trends changing from time to time, it is important to design a new and improved website to attract customers. For your website to benefit the business, it has to give a good first impression. New designs can be based on feedback gotten from users on the experience and make the websites more usable. If your competitors’ websites have been redesigned recently and become more functional, they might be getting ahead of you with regards to online marketing.

Conclusion

Having a beautiful, usable and responsive website will help you drive traffic and engage customers for better results and increase your profits. You need a website that can help your business stand out among the competition and rank well in Google search results. If your website falls within any of the above category, then it is time to get an expert to update the design to a unique and user friendly one that can convert visitors into customers.